Trade shows and exhibits are highly competitive, making it challenging to stand out. But you don’t need to spend a lot of money to showcase your brand effectively. An exhibition banner can go a long way in improving your visibility. Advancements in banner printing and design offer various ways to make a lasting impact on prospects and customers. By adopting innovative trends, you can optimise your brand’s presence and gain a competitive edge. Here are some of the trends that are worth watching.
Elevating the digital experience and technology
Businesses are going digital to keep up with changing consumer needs. In 2023 and beyond, you can expect event spaces to incorporate technology to enhance the customer’s digital experience. If you’re customising an exhibition banner, be sure to include a QR code that can lead prospects and customers to more information about your business, products, or services on your website or social media. Or use that creatively to bring promotions and special offers to booth visitors.
What comes to mind when you think of an exhibition booth? Did you think of a four-cornered setup? One of the latest trends in booth design is the un-booth, which skips the traditional four walls with basic panels. Nowadays, you can put up a custom media backdrop wall to define your space and finish the look with flag banners or a pull-up banner instead for a less restrictive space where staff and visitors can move and interact freely. It’s also a great setup for providing immersive experiences to customers.
Exhibiting today is not merely about having a good-looking exhibition banner and attractive booth setup. It’s already centred on the customer experience, which should go beyond your booth. So, make sure your booth’s design allows your brand to connect with your audience and provide a more memorable experience. For instance, provide sufficient space for comfortable seating and dedicated areas for demos and sign-ups.
Create the perfect, immersive booth for your next event.
Our experts here at Pull Up Banners Australia will help you bring your innovative and creative booth to life. Contact us for a custom exhibition banner and other display elements you could use, such as flags, pop-up displays, and backdrops. We’ll get everything done for you fast and at a reasonable price.