Advertisement is an indispensable promotional activity for both small and large businesses. There are different types of online and offline marketing activities performed by the companies to have an effective brand promotion that enhances their sales. Marketing is a costly event and has different types of requirements. For offline activity, the most common strategy is the placement of banners overcrowded places or at areas where potential customers regularly visit. In Melbourne, it is seen that pop up banners are immensely placed at the shopping malls and streets by the companies. The size and portability are two key features behind the popularity of this kind of banner.
Pop up banners is light in weight. Before placing them at any place, you can experiment and find out the best location from which they are easily visible. Visibility of the banner is the main factor which will determine that your promotional activity is successful or not. Make sure that all the contents of the banners are highly visible from the location you have placed them. Moreover, it is essential to check that the place, where you have placed the banner is appropriate with your brand or not. For instance, if you are planning to promote any product related to sports, then you can place your banners in a playground or stadium, where players regularly visit for the practice sessions.
Right Choice of Colors Can Make Banner more Visible
Usage of the text is a crucial factor to determine the effectiveness of your banner. The background colour should be light and colour of the text must be dark. Your company slogan or product-related information should not be blurred and must be eye-catching. It is a good idea to apply a similar colour theme on all the differently sized banners. It will help customers to recognize your brand at ease. Always use small and catchy text. Avoid big lines as onlooker must be able to read and understand the text in just one view.